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1 luxury consumer, blossom everywhere
According to financial weekly reports, in recent years, expansion of LV also revealed the characteristics of FMCG industry.
In 2010, LV announced that China will break through a second city layout strategy, plan in three line city to strive for greater market share. President LV watches and jewelry North Asia said, this Replica Louis Vuitton extension will be extended to the three or four line of the city. LV currently in the Chinese occupation of the two or three line of the city has Changchun, Changsha, Dalian, Harbin, Kunming, Suzhou, Wuxi, Wenzhou etc..
Although the economy is not bad, but in order to seize more market share, LV weakness, expansion of overbearing.
Compared with the FMCG industry, it is not difficult to see that the similarities between the two. FMCG industry three significant features is the convenience, visual products and brand loyalty is not high. A large area of take cities and seize territory, the channels of the control terminal, the channel sink to bottom, this is the inevitable requirement of FMCG industry convenience, and the main factors affecting the success is sufficiently high distribution rate and effective control of channel. Only for LV, already down the luxury of the altar.
2 fake everywhere, buy LV to identity score
"LV is certainly take the popular route, it is not Louis Vuitton Handbags on sale called 'luxury', its strategy is to take the amount, rapid expansion, including Gucci, they gradually lose their brand appeal." Wealth Quality Research Institute president Zhou Ting firmly told the weekly financial reporter. In her eyes, although the "luxury" is a relative concept, but Replica Louis Vuitton the "top minority custom brand" can be called luxury.
"Moreover, the fake LV too much, serious impact on its brand image, resulting in China's wealthy class in the abandoned LV, already did not agree with LV, even think to buy LV products is to let Replica Louis Vuitton their identity by the. So the brand status of LV in China is very dangerous. Zhou Ting pointed out that the "call a spade a spade.
3 personnel changes, the new CEO the original sale of milk
Up to 14 months after the handover, Louis Vuitton Handbags on sale Jordi Constans became Louis Vuitton Louis Vuitton chief executive officer. A club of his front, is the French Danone fresh dairy sector.
LVMH group for the major personnel adjustment is Replica Louis Vuitton very low-key, not officially announced, Jordi Constans also rarely appears in public, and the former Yves Carcelle often actively participate in new product launch, even with all the stars together at a fashion show fashion attitude, slightly low-key.
Sell milk to sell LV? For a time, this question almost at the Jordi Constans and LV to the embarrassing position.
All this leads to LV brand popular trend, is the Replica Louis Vuitton pursuit of "scarcity" high-end consumers give up.